Stretching your Advertising Dollar

June 24, 2008

Marketing your small business can be a daunting venture. So many options, so many variables, how do I know what avenue is right for my business? Working with experts will definitely help narrow the field but eventually trial and error will play a major role in finding the right mix of marketing tactics.

Of course this can be expensive. A businesses marketing budget can only be so big, and with the myriad of methods to advertise we need a way to stretch our advertising dollars.


Enter Barter
 Milliions of dollars worth of advertising is bartered annually, especially major media. Big advertisers know that their product has a high expiriation rate. Once the day is over newspaper, radio, and T.V. spots cannot be put back on the shelf to be sold again. This fact prompts advertisers to offer large blocks of advertising on trade. This means that you as a small business owner can advertise your business nationwide without spending cash. That’s a great way to stretch a dollar!

Working with a barter exchange you can find excellent deals on all types of advertising. Increase your advertising budget without adding cash to it. Utilize barter to expand your market reach.