“Money, money, money makes the world go round…”
“Cash rules everything around me…”
“Money! It’s a gas…”
We’ve heard it plenty and I’m sure we think it as well; Cash is king. Cash is the liquid medium for transfer. Legal tender. Cash gives us the ability to….? Cash is power, buying power at least and in business we need the ability to buy. Cash helps us buy the marketing that we need to make more sales and bring in more cash. Cash pays the bills, payroll, insurance, rent, electricity, etc.
With cash being so important for our businesses, saving cash is a business goal that we all should share, especially during times like now when many of our customers are cash strapped.
Rising prices cause there to be less expendable cash in the hands of our customers that translates to less cash coming into our businesses, unless your an oil company of course they seem to break revenue records every year.
So how does a business save cash yet still retain the ability to purchase the goods and services we need to operate a successful business.
Barter is Duke.
In the monarchy of commerce, barter may not be king but it’s importance and position is still undeniably high. Let’s say barter is Duke but I don’t have the time to take the analogy any further.
Barter is the perfect way for businesses to save cash. By utilizing barter a business can leverage it’s unused service time or unsold merchandise to purchase the goods and services it needs for business. Purchase advertising, carpet, incentive travel, auto repair attorney services, printing and more. Use barter to conserve your cash. You can’t use barter for everything (insurance, payroll, taxes) but by working with a barter exchange you can find out all the ways that you can use barter to benefit your business and save cash.
Posted by D Allen 